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SRH University Heidelberg International Week 2022: Bridging Generations

For our 12th SRH International Week we are excited to welcome our partners, and their students, back on Campus in Heidelberg. Save the date and join us from 9th - 15th October 2022!

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Anja Loos

International Office | Alumni Management | Country Ambassadors Croatia/Balkans

InternationalWeek.hshd@srh.de +49 (0)6221-6799-910

International Week 2022: Bridging Generations

Over the past 12 years, the SRH International Week has become a yearly meeting of colleagues turned collaborators turned friends and family. Mentors have brought their mentees to Heidelberg, the network has grown, connections became tighter, and then with the Pandemic came two years of collective struggle and (failed) attempts to stay the normal course.

This year, the focus is on knowledge exchange, open discourse, and workshops to promote understanding and creative thinking aimed towards bridging the increasing generational gap. “Old” teaching styles have been forcefully replaced by zoom calls and the usual “touching base” with the colleagues has turned into a two-minute ping-pong of “Can you hear me?”  

We have seen how fast new technologies have taken over, and how those who couldn’t or wouldn’t hold the pace were ploughed over.  Now it is time to remember and retrieve the knowledge of interpersonal communication and social responsibility. The generation of exchange was put on hold and we must be prepared to build new bridges of friendship, as well as ensure global mobility opportunities for a fruitful and long-lasting international exchange.  

We are looking for you and your expertise to join us on our SRH Campus in Heidelberg this year and cross this bridge together. 

Your participation at the International Week 2022 can be certified by the Career Development Center/ General studies. You can use this certificate to apply for internships and jobs. The workload of each course is defined on the certificates and each faculty decides about the recognition of credits. Only for SRH Students.

Registration Registration will open 29 August 2022

Please note: The International Week 2022 has been planned according to the currently valid Corona regulations. However, due to the dynamic infection events, changes may occur at short notice. Should this be the case, we will inform you in good time. 

Programme Guest lecturers and course titles

Need more information on a course you liked? Find and download your detailed syllabus here!

Autio, Tarja | Haaga-Helia UAS | Finland

Recommended for: School of IMD

During the course, you will conduct target audience research and create inspirational experience stories aimed at fostering sustainable life changes and responsible behaviour. The outcome of this course is the know-how to work towards a marketing goal, conduct target audience research to develop insight into your audience’s needs, expectations and consumption, and generate interest and consumption by means of inspirational digital storytelling.

Four questions to be prepared by students prior to the course:

  • What is a digital storytelling?
  • Why do we have to define target audience?
  • What kind of background information we need?
  • How can we measure the impact of our story? 

Essential reading:

Niesluchowski, Pam |The Chicago School of Professional Psychology | USA

Recommended for: School of Applied Psychology

Misunderstandings based on assumptions about others can cause widespread difficulties and missed opportunities. The COVID-19 pandemic has only increased these misunderstandings. Failure to understand ourselves and the impact we have on others can cause conflict and distress.  This course will provide students with both theory and tools to increase their understanding of themselves and others in this multicultural world. Upon completion of the course, students will demonstrate an ability to apply theory of difference to both provided cases and real-life examples.

Four questions to be prepared by students prior to the course:

  • How do you define culture? How would you describe your own culture?
  • How do you define connection?
  • How has COVID-19 impacted your relationships and ability to connect with others?
  • How has culture played a part in any challenges?

Essential reading:

Hoeijmaekers, Bart | HU Utrecht | Netherlands

Recommended for: programmes law

This course focuses on the internal market, the establishment of which is one of the most important objectives of the European Union. It deals with the economic aspects of the internal market. Besides that, much attention is paid to the political background of the EU.

Four questions to be prepared by students prior to the course:

  • What was the main goal of the ECC?
  • Is your country an EU member. If yes since when?
  • What is public opinion about the EU in your county?
  • How does the war in Ukraine/covid crisis/climate crisis influence your personal life?

Essential reading:

Vanmaercke, Anne | Vives | Belgium & Cudel, Francois | IUT Lille | France

Recommended for: all programmes

This course will give to participating student knowledge, competences and behaviour skills that will permit them to work in an international context. Small case studies and workshops are made during the lecture. Students are encouraged to participate actively and to propose realistic solutions to the given case studies.

Four questions to be prepared by students prior to the course:

  • Select 5 countries from different continents and describe your feelings about their inhabitants.
  • Define 5 main issues in business on how to manage the age diversity?

Find 5 different definitions of culture. Write down your own personal definition of a culture. Write in 10 lines maximum what the usefulness of intercultural knowledge can be when you do international business.

Essential reading:

Yanakopoulos, Pannos | University of West Attica | Greece

Recommended for: School of Business

Financing, planning and executing EU projects is a science to itself. In this course students will learn more about how to set up such a project and go through a mock presentation of managing it. As a result of the course students will be able to manage all possible dissemination tools and use project management principles.

Four questions to be prepared by students prior to the course:

  • Define the main dissemination tools
  • Differentiate among the EU projects audience and deliverables
  • Solving unpredicted cases
  • Reallocate the budget of a programme  

Essential reading:

Kyrmizoglou, Pantelis | International Hellenic University | Greece

Recommended for: School of Business

The aim of this course is to make students familiar with the particularities of the Business Environment in Southeastern Europe, by analyzing the social and economic characteristics of the countries involved, making comparisons with other countries of Europe and evaluating the perspectives of investing in those countries.

Four questions to be prepared by students prior to the course:

  • Define a letter of credit and explain how it operates.
  • Explain how can factoring help the exporters of Southeastern European Countries.
  • Explain why forfaiting is not so much widespread in Greece.
  • Discuss problems arising in using financial statement analysis.

Essential reading:

Clerkx, Mark | Thomas More | Belgium

Recommended for: School of Business & Gründer Institut

This course asks and answers the question How to move from an efficient driven company to an innovative driven company?” All companies, small or large, face the challenge of globalization, which is one of the accelerating factors in the rapidly changing world. To stay competitive, it is necessary that companies rethink their strategy in an innovative way.

Four questions to be prepared by students prior to the course:

  • What is your definition of ‘creativity’?
  • What elements are, according to your own opinion, important for a company to become more
     innovative?
  • What obstacles do you see in companies / organizations, that hinder the process of innovation?
  • Bring me some examples of innovative companies and tell me why you think they are innovating?

Essential reading:

Cahill, Declan | Waterford Institute of Technology | Ireland

Recommended for: School of Engineering and Architecture

In this course students will find out about the One Belt One Road Initiative and analyse the business model on which China runs. They will develop their skills in analytics and presentations.  

Four questions to be prepared by students prior to the course:

  • Research the Chinese Economy in the Last 25 years
  • Research the Russian Economy in the last 25 years
  • Research the US Economy in the last 25 years
  • Research the German Economy in the last 25 years
  • Find major economic indicators for each

Essential reading:

  • Harvard Business Review material on the above list of countries / issues
  • New York Times material on the above list of countries / issues

Dincer, Evren | Abdullah Gül University | Turkey

Recommended for: School of Engineering and Architecture

One of the greatest challenges of our times is to initiate a worldwide transition to a sustainable and green energy infrastructure. Though urgently needed, such transition seems challenging for the big majority of the world located in global south. This class will first explore the inequality of current energy infrastructure in the world, and then discuss how the current uneven set-up impedes a global and coordinated transition. After completing this class, students will be able to identify challenges for a green energy infrastructure transition in the Global South.

Four questions to be prepared by students prior to the course:

  • What are the current energy consumption patterns worldwide?
  • What is the composition of energy generation worldwide?
  • What are the main differences between wealthy and poor countries in terms of energy consumption?
  • What are the main differences between wealthy and poor countries in terms of energy generation?

Essential reading:

Mato, Agnes | Szeged University | Hungary

Recommended for: School of Business & Gründer Institut

The purpose of the course is to understand how organizations can bring value to global markets by examining their core business activities through the lens of business models. Students will learn about how organizations can look at problems centred around value creation in today’s ever-changing business environment by conceptualizing the value creation process and developing various business models. Students will be able to work proactively and cooperate in multidisciplinary projects where complex problem-solving skills are required due to the extensive use of different models and methodologies related to designing business models.

Four questions to be prepared by students prior to the course:

  • How can we define business models?
  • How can we relate business models to organizational strategy?
  • What are some examples of traditional (non-digital) business models (and organizations)?
  • What are some examples of digital business models (and organizations)?

Essential reading:

Benzarti, Sabrine | University of Tunis | Tunesia

Recommended for: programme Data Science

The course provides an introduction to data analysis and visualization techniques as a basis for analyzing data and providing input for decision support systems. Students will acquire basic knowledge of techniques, opportunities and applications of data analysis and visualization.

Four questions to be prepared by students prior to the course:

  • What is meant by data visualization?
  • What are basics concepts of data visualization?
  • Why is data visualization important?
  • What are main goals of Data visualization?

Essential reading:

Jelicic, Zoran | University Novi Sad | Serbia

Recommended for: study programme IT

Nowadays, computer-controlled systems are ubiquitous, essential, and largely invisible to the general public. The computer-controlled systems are essential in industry opening many new opportunities for improved quality, plant monitoring including better diagnostic information and faster response times. Introduction to techniques for the analysis and design of linear control systems. Topics include design of linear controllers, and digital implementation of control designs.

Four questions to be prepared by students prior to the course:

  • Example of one open loop digital control system.
  • Example of one open closed digital control system.
  • Smart house description and requirements.
  • Electric boat description and requirements.

Essential reading:

Atanackovic Jelicic, Jelena | University Novi Sad | Serbia

Recommended for: study programmes Architecture

The proposed course will address the complex relationship between green and functional spaces within housing units and housing and apartment blocks. Basis for further research of green spaces as a part of housing units.

Four questions to be prepared by students prior to the course:

  • What do I know about house plants?
  • Do I find the idea of incorporating nature into interior spaces appealing?
  • If so, how can that idea change the way we live?
  • Can we achieve greater percentage of greenery in urban blocks by individual efforts?

Essential reading:

Singh, Archana | Amity University | India

Recommended for: programme Data Science

This course focuses on Natural Language Processing topics:

  • Introduction to Text Mining
  • Text Mining Process (Stemming, Lemmatization)
  • Research Aspects in Text Mining
  • After the course students will be able to understand the NLP and its applications better and Master’s students (Data Science) would be ready to choose and implement solution in NLP.

Four questions to be prepared by students prior to the course:

  • What is Natural Language Processing and its applications?
  • How semantic analysis of text conversion can be done?
  • What is text mining process?
  • What could be the possible research projects in NLP? How can we control intake of victuals that we like?

Essential reading:

  • Prior knowledge required is Basics of computers and Data Science

Glazewski, Stanislaw | Keele University | UK

Recommended for: programmes Psychology

This minicourse will explore the concept of complex networks f the human brain, including the basic roles of their cellular elements and how they interact, and how this gives rise to specific functions. The minicourse involves interactive, PBL-like sessions, followed by a final exam in the form of a portfolio and presentations.  Four sessions will focus on four fundamental problems in neuroscience that remain unsolved: information coding, plasticity, consciousness and sleep.

Four questions to be prepared by students prior to the course:

  • How can we control intake of victuals that we like?
  • Is it great to be a zombie?
  • The number of specific olfactory receptors is limited to several hundred, then how is it possible that we can discern at least a trillion of scents?
  • Why do we sleep?

Essential reading:

Aktas, Murat | ETU | Turkey

Recommended for: School of Engineering and Architecture

This course will cover introductory level thermodynamics and the enviromental aspects of thermal systems. Power generation, diesel, gasoline and jet engines, refrigeration/cooling & refrigerants, greenhouse effect, global warming potential, ozone depletion factor, sustainable development & EU green deal. After attending the course the students will be able to evaluate efficiency of various thermal systems and understand the environmental issues such as global warming and their relation to thermal systems.

Four questions to be prepared by students prior to the course:

  • Are electric vehicles (EVs) really green?
  • What would be the maximum thermal efficiency for a car engine?
  • Where can one measure the lowest temperature in a household refrigerator? Is it the freezer?
  • What does a heat pump do?  

Essential reading:

Dr Idorenyin Etokakpan | Canterbury Christ Church University | UK Recommended for: School of Business and programme IBE

Recommended for: School of Business and programme IBE

The dynamic and competitive business environment where organizations operate means that anticipation of change should be a given within the organizational strategic structure. The success and sustainable growth and development of any organization in this century therefore needs to be ready to engage with the full spectrum of change strategy either as an incremental change or organizational transformation but also in the development of new cultures regarding agility and responsiveness. This module aims to deliver within this context and enable students craft bespoke strategies to address increasing changes within the business environment. It also aims to help students disrupt their thinking and embrace change to strengthen organizational engine of growth and transformation.

Four questions to be prepared by students prior to the course:

  • Why do changes occur?
  • Find three companies who have experienced a major change in the last two years?
  • What is the role of a leader in a change process?
  • What role does social media play in change management?

Essential reading:

  • Nilakant, V., & Ramnarayan, S. (2006). The change management model. In Change management: Altering mindsets in a global context (pp. 17-55). SAGE Publications India Pvt Ltd, https://dx.doi.org/10.4135/9788132108542.n1
  • https://sk.sagepub.com/books/change-management/n1.xml
  • B. Joseph Galli, "Change Management Models: A Comparative Analysis and Concerns," in IEEE Engineering Management Review, vol. 46, no. 3, pp. 124-132, 1 thirdquarter,Sept. 2018, doi: 10.1109/EMR.2018.2866860.