SRH Hochschule Heidelberg

Applied Data Science and Analytics

  • Master of Science (M.Sc.)
  • 4 Semesters
  • Full time
  • on campus
  • 120 ECTS
  • €790/Month

As a data scientist, you hold a key position to deal with and extract knowledge from large and unstructured datasets. Get to know all about our Applied Data Science & Analytics Master's degree here.

  • English
  • summer and winter semester
Students from the Master of Science in Data Analytics
Your course content

What you will learn

In the Master’s programme Data Analytics, you will gain in-depth knowledge and an understanding of the complete data science process. You will learn how to apply mathematical, 
statistical, analytical, and machine learning/deep learning techniques to gain insights from large and often unstructured datasets. 

The data visualization and storytelling part of this programme will enable leveraging the data to reveal valuable insights to the stakeholders for decision making. You will also learn with us in a practice-oriented manner: you will work together with real customers in project-related modules. In addition, you will complete a three-month mandatory internship at a company of your choice, and additionally you can write your master thesis in cooperation with a company. This  gives you almost a year of professional experience during your studies.

Your career prospects

Our innovative approach that pays off

Having a Master of Science degree in “Applied Data Science and Analytics” and qualification in all layers of data science will give you the best chance across all sectors, including the manufacturing industry, banks, insurance companies, the IT sector, consulting, public or industrial research institutes, the public health sector as well as colleges and universities. Graduates from previous years now work for ABB, Heidelberg Cement, Airbus, Accenture, Adidas, Audi, Bosch, BMW, BASF, Deloitte, Deutsche Börse, DKFZ, PWC, SAP, and Verivox, as well as for successful SMEs. Our programme will also qualify you for a position in the public sector, work in research, and Ph.D. programmes. 

Possible fields of Work: 

  1. Data Scientist
  2. Data Analyst
  3. Data Engineer
  4. Data Architect
  5. Business Intelligence Developer
  6. Machine Learning Engineer
  7. Deep Learning Expert
  8. Natural Language Processing Engineer
  9. Artificial Intelligence Expert
  10. ETL Developer
schwarzes Tshirt

Data Visualization Competition

How to Participate:

  1. Theme: Create a visualization which highlights applied data science  blending innovation, technology, and creativity. Your design can highlight the ADSA program or for an added challenge, demonstrate how data visualization can be both meaningful and beautiful.
  2. Who:Any SRH student or staff member can participate. Teams of up to 2 people are allowed.
  3. Submission: Send your design in .svg format to by May 31st, 2024.
  4. Guidelines: Designs must be original and suitable for printing on a T-shirt / Hoodie.
  5. Include: Along with your design, provide a brief description explaining the inspiration behind your creation.


  • The winning design will be featured on our official department T-shirts/Hoodie.
  • The winning designer(s) will receive a special recognition award and a complimentary T-shirt featuring their design.
  • Recognition across department communication channels and social media platforms.

Deadline for Submissions: May 31st, 2024.

Good luck to all participants, and may the best design win!

Note: By submitting your design, you consent to its use for departmental purposes.

For any inquiries, reach out here!

Learning Outcomes

  • In-depth knowledge and understanding of applied data science.
  • Application of analytical techniques and machine learning/deep learning algorithms to solve complex data problems in business.
  • The skills you need to leverage data to reveal valuable insights and help customers make important decisions.
  • The ability to formulate solutions to technical problems and express them in discourse.
Academic Events SRH University Heidelberg International Week 2024: Future Skills for Global Citizens

For our 14th SRH International Week we are excited to welcome our partners, and their students, back on Campus Heidelberg. Save the date and join us from 7th – 11th October 2024!

Conferences Water in transition: opportunities and challenges for the use of artificial intelligence

The "Water in Transition" symposium, led by Prof. Dr. Ulrike Gayh, will focus on the effects of extreme weather events on water quality. With innovative solutions using artificial intelligence.

Curriculum Applied Data Science and Analytics (M.Sc.)

Your curriculum

4 Semester 120 ECTS
1. Semester
  • First steps into Case Studies

  • Data Analytics 1: Statistics and Machine Learning

  • Data Visualization and Storytelling 1: Design Basics

  • Big Data Programming 1: Python

  • Data Engineering 1: Big Data Databases

  • Data Management 1: Data Acquisition and Data Cleaning

2. Semester
  • Data Analytics 2: Text Mining and Natural Language Processing

  • Data Engineering 2: Big Data Architectures

  • Data Visualization and Storytelling 1: Designing Interactive Dashboards

  • Privacy, Ethics and International Law

  • Case Study 1

3. Semester
  • Data Management 2: Data Curation and Data Management

  • Data Visualization and Storytelling 2: Advanced Data Visualization

  • Data Analytics 3: Deep Learning

  • Elective Module: Case Study 2 or Internship

4. Semester
  • Master Thesis

Courseplan Applied Data Science and Analytics pdf (19 MB)
new programmes
Campus Hamburg SRH
new programmes

Now also available in Hamburg!

The degree programme Applied Data Science and Analytics is now also available at our campus in Hamburg. This degree offers you the perfect opportunity to develop your talents in this growing field. Immerse yourself in the fascinating world of data analysis and take the opportunity to gain important insights and skills.

more about Campus Hamburg!
Student Huy Nguygen Portraitfoto
SRH Heidelberg emphasizes practical learning and industry relevance. I was impressed by the university's emphasis on hands-on projects, internships, and real-world applications. This approach will provide me with valuable experience and prepare me for the challenges of the advertising industry.
Huy Nguygen, Student Applied Data Science and Analytics (M.Sc.)
Student Supriya Nayak Portraitfoto
With the latest tools like Tableau, R Studio, Apache Spark, and Python, we were able to analyze, manage, and visualize data to create meaningful business insights. Coming from the field of training and business management, choosing this program was my best decision to start my career in the technical field.
Supriya Nayak, Student Applied Data Science and Analytics (M.Sc.)
Admission requirements

Our requirements

  • First degree (i.e. first degree qualifying for a profession) in Computer Science, Data Science, Information Technology, Artificial Intelligence, Data Analysis, Mathematics, Business Informatics awarded with 180 CPs.
  • English Proficiency Proof: The students need to be capable of following an English-language course and understanding English- language professional literature. The proficiency of the English language has to be proven through a passed TOEFL test of at least 80 points,  IELTS (6.5), Duolingo (110), MOI (Medium of Instruction letter)
  • Knowledge of machine learning, natural language processing, data warehousing, statistics, data management, data mining is desired
  • Programming experience with Python, R is a plus

You do not qualify for direct entry? Join our preparatory course and get qualified to start your Master’s degree at SRH. This is a direct pathway into our university. Find more about here .

Fees and Funding

Your tuition fees

790 EUR per month full-time + one-time registration fee of 750 EUR (Prices apply only to students from the European Economic Area). 

Applicants from Non-EEA countries without permanent residence permit need to pay a tuition fee of 6,450 EUR per semester + one-time registration fee of 1,000 EUR and must pay the tuition fees for one semester in advance. From the second semester onwards the payments for the remaining semesters of study are due six weeks before the end of the period of study already paid for. The payments have to be done semesterwise. 

For more information and payment modalities, please refer to the current fee schedules (valid from 01.04.2023): 

Fees schedule EEA students
Fees schedule non-EEA students

Apply now

Application process and deadlines

  • If you’re interested in our Master’s programme, simply send us your application online
  • If you encounter technical difficulties with the online application or have any questions about your application, Simin Chen will be happy to help you.
  • If you meet all the requirements, we’ll send you the acceptance letter and the study contract.
  • You then sign the study contract and return it to us (applies only to applicants from Germany and the EU).
  • You pay the registration fee (applicable to all students) and, in some cases, one semester’s advance payment (applies only to students from non-EU/EEA countries).
  • We then issue your final letter of acceptance.
  • You take part in our Welcome Days – and then embark on your degree programme!

APS Certificate

Please note that special conditions apply to applicants from some countries: 


From 1st of November 2022, applicants from India will be required to have their documents verified by the Academic Evaluation Centre New Delhi (APS-India) before applying for a visa. After successful verification you will receive a certificate which allows you to initiate the visa process. Please note that the verification process at APS-India is expected to take approximately 4 weeks. We recommend that you apply for the APS certificate at the same time as you apply to SRH University Heidelberg. For more information, go to the APS-India website: 

The People’s Republic of China

The procedure of the Academic Evaluation Centre of the Cultural Section at the German Embassy in Bejing (Akademische Prüfstelle – APS) must have been successfully completed before you apply. The centre checks documents for authenticity and conducts interviews. The original APS certificate must be enclosed with the application documents. For more information, go to the APS website at:

Please note that you don’t need to complete the APS procedure if you apply for our 3+1 programmes. 


The Academic Evaluation Centre of the German Embassy in Hanoi has been checking the university entrance qualifications of Vietnamese applicants since 2007. The procedure includes checking the submitted written documents as well as an interview with the applicant. An original copy of proof of successful completion of this process, the APS certificate, must be enclosed with the application documents. 

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